Bell
Bell Summit 2020
For Bell Summit 2020, the team wanted to push the envelope and excite Bell leadership. The company has been making tremendous changes after a rebrand in 2018, with a shifting focus from solely manufacturing to technology development and a focus on culture. With the theme of “Dare To” I was able to push the creative through bold use of color, energetic videos and music and interactive installations throughout the space.
It's about our people
Bell Summit 2020 also shifted focus from products to the employees behind those, from the individual contributors to the top-level executive leadership. One way I was able to showcase them was through an employee photoshoot and video interview. The employees were a core element of the environmental design, highlighted on various large-scale walls throughout the space.
